Kerala Breathing Nature

Kerala-on the southwestern tip of India-is a unique place of abundant greenery and a glorious blend of beaches, backwaters, hill stations, wildlife and festivals. Extensive coconut groves sketch the verdant Kerala in its full bloom. Apart from its charm that adds to the countryside, a coconut tree finds a use to each and every part of it; from its fruit to its shell and even to its husk, from its wood and even to its leaves.

Coir, the durable coconut fibre is made of its husk and Alleppey, one of the foremost backwater destinations in the world, has been the seat of coir industry from time immemorial. Coir products from this part of the world enjoy a high demand worldwide for its unmatched natural combination of strength and eco-friendly properties.

Besides, Kerala accounts for 90% of India’s natural rubber production offering a genuine source of raw material in the case of rubber based mats. Well-equipped ports and infrastructure facilities further serve to the delight of both domestic and international buyers. MVJ, headquartered in the coir city, Alleppey, thus stands apart as the destination to discover the best of coir products and accessories.